Eldercare
Connecting Generations — A National Model for Elderly Inclusion through Youth Engagement
Project Overview:
Educast, in partnership with its ElderCare platform, has initiated a transformative project titled “Connecting Generations” — aimed at rebuilding the social, emotional, and healthcare bond between Pakistan’s youth and its ageing population. The initiative actively mobilizes students from universities across the country to connect with elderly citizens through structured programs that include digital literacy, home healthcare support, recreational interaction, and emotional companionship.
Through this initiative, thousands of elders across Pakistan are being served by trained student volunteers, particularly from all academic backgrounds. The program is structured around the WHO- and UN-declared Decade of Healthy Ageing (2021–2030), placing Pakistan as a regional pioneer in youth-driven, tech-enabled elderly care.
The ElderCare Digital Platform by Educast:
Educast has built Pakistan’s first large-scale elderly care management platform, operating under the ElderCare initiative. This platform uses telemedicine, AI-driven health monitoring, and home visit scheduling to serve thousands of elderlies nationwide, offering:
- 24/7 medical consultation via video calls
- Home vitals check and digital health records
- Mental health and emotional counseling
- Integration with pharmacies, diagnostics, and home nursing services
The platform’s core strength lies in its decentralized model — combining technology with local human outreach through student-volunteer groups.
Global Alignment — WHO/UN Decade of Healthy Ageing:
In 2021, the World Health Organization and the United Nations launched the Decade of Healthy Ageing (2021–2030) to promote longer, healthier lives for elderly populations worldwide. The Connecting Generations project is deeply aligned with this framework, addressing the four priority areas:
- Combating ageism and social isolation
- Integrated care for older people
- Long-term care accessibility
- Data and digital platforms for ageing metrics
Educast’s initiative supports all four areas — with a scalable, replicable model relevant to LMICs (low and middle-income countries).
Strategic Value, Global Examples, and National Integration
Why “Connecting Generations” Matters:
Pakistan is currently home to over 17 million elderly citizens (60+ years) — a number expected to double by 2050. Yet, there is no national elderly care framework offering consistent emotional, medical, or social care to this population. Elderly individuals frequently suffer from:
- Social neglect and depression
- Undiagnosed chronic conditions
- Lack of mobility support
- Digital exclusion and healthcare illiteracy
Educast’s intervention fills this vacuum. By connecting university students with elders through structured internships, empathy training, and digital service assignments, the project builds intergenerational understanding and national healthcare resilience.
Key Features of the Program:
- Elderly Visitation Program: Students visit seniors to assess health, teach digital tools, and offer companionship.
- Digital Learning Pods: Elders are taught basic mobile and health app usage to access services.
- Medical Shadowing: Students assist in elderly consultations via Educast’s telehealth platform.
- Legacy Sharing Sessions: Elders share life experiences, creating respect-based cultural dialogue with the youth.
Conclusion:
Connecting Generations is not just a project — it is a movement of care, connection, and capacity building. Through this model, Educast and ElderCare are setting new standards for youth-driven national ageing care, aligned with international health priorities and tailored for Pakistan’s demographic needs.
For partnership, support, or institutional integration: 📧 info@educast.co.uk
🌍 www.educast.co.uk
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