Paiman Medical Call Center Admin October 11, 2022

Medical Call Center - PAIMAN (Pakistan Initiative for Mother & Child)


To establish a 24/7 call center for maternal and child health and to provide support to the existing platform for PAIMAN in 24 districts.


2009 - for 10 months


PKR- 6.5 million


JSI-USAID-John Hopkins
Phone cast (Educast society)

Contact & References

Dr Nasir Idreese- Ex Project Director-PAIMAN
Tell: +92 300 5551248

Abdullah Butt
Tel: +92 300-8259933

Process & Approach

This was a jointly funded project by PAIMAN, USAID, John Hopkins and JSI. Educast successfully established a 24/7 call center where we provided 10 e-doctors, efficiently working round the clock. Through toll free calls, the doctors were able to connect the patients to the OBGYN specialists and provide maternal and child health support for 24 districts.

Results delivered

PAIMAN was implemented in 24 districts of Pakistan in all 4 provinces as well as Azad Jammu & Kashmir, FATA agencies, and two frontier regions other than the tribal areas. Total population estimated to have benefited from these services, were noted to be approximately 30 million.
However, due to lack of coordination from the field staff, this project was put at halt after 10 months.
The targeted districts include: Punjab: Rawalpindi, Jhelum, D. G. Khan, Multan, Khanewal and Vehari – Sindh: Sukkur, Dadu, Khairpur – Balochistan: Jafferabad, Lasbela, Quetta, Sibi, Zhob, and Gwadar l KPK: Upper Dir, Buner, Charsadda, Peshawar, Mardan and D. I. Khan l Azad Jammu & Kashmir: Plundri and Bhimber – Federally Administered Tribal Areas of Pakistan: Kurrum and Khyber agencies and Frontier Regions of Kohat and Peshawar.